Rooftop Insider

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Open the Test Drive Tab Before You Buy Another Tool

Sep 3, 2026

Open the Test Drive Tab Before You Buy Another Tool

vAuto just gave dealers a place to test emerging AI and inventory features inside the platform they already use. Before adding another vendor to the stack, I would spend ten minutes seeing what is already sitting in the dashboard

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You Already Paid for the MPI

Sep 2, 2026

You Already Paid for the MPI

You Are Still Talking Like It Is 2014

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Your Sales Floor Is a Nonprofit. F&I Is the Store

Sep 1, 2026

Your Sales Floor Is a Nonprofit. F&I Is the Store

Front gross has collapsed while F&I is producing almost eight of every ten gross dollars per deal

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Your Next Customer May Never Visit Your Website

Aug 23, 2026

Your Next Customer May Never Visit Your Website

AI is becoming another front door to the dealership. The problem is most of us are still measuring whether the customer walked through the old one

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The 84 Month Loan Fixed the Payment. It Didn't Fix Affordability

Aug 14, 2026

The 84 Month Loan Fixed the Payment. It Didn't Fix Affordability

A record share of buyers are stretching new car loans to seven years. The payment works today, but dealers may be creating a much harder trade three years from now

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Lotlinx: The Tool That's Fine, and That's the Problem

Aug 13, 2026

Lotlinx: The Tool That's Fine, and That's the Problem

Rooftop Insider Vendor Review Series

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